2012 UEFA Champions League Final Tickets Sale and MasterCard Competition to Win 2 Tickets
The ticket sales window is open until Friday 16 March, and once it closes every valid application will enter a ballot (very likely the demand will be greater than the available tickets) to determine which fans will be allocated tickets.
The match will be played on 19 May 2012 at the Allianz Arena in Munich, Germany, but the stadium will be referred to as “Fußball-Arena München” for the match as Allianz (an insurance company) it is not one of UEFA’s partner organizations.
Tickets come in four price categories:
Category 1: €370 = $489
Category 2: €260 = $344
Category 3: €160 = $211
Category 4: €70 = $92
Youth Package tickets for one child accompanied by one adult are available at a discount price in Category 2: €140 (1 adult + 1 child ticket) = $185.
An administrative fee will be charged per successful ticket order as follows:
Ticket orders within Germany: €10 = $13
Ticket orders within Europe: €20 = $26
Ticket orders outside Europe: €35 = $46
Wheelchair tickets are also available: each wheelchair ticket costs €70 ($92) and includes a free seat for an accompanying adult.
I have wanted for a long time to go to a UEFA Champions League final (last year I missed the application window) so I ‘applied’ for a Category 3 ticket. Category 4 seemed too cheap (i.e. too far away from the field) and the others quite expensive.
However, I marked a checkbox as well: If the price category that I have applied for is not available anymore, I accept to receive tickets in another price category. The amount due will be adapted accordingly.
I do not like when things are not clear. What other price category ? How does it work ? For example I would prefer Category 2 vs. Category 4. They should have let me indicate the preferred order. I will have to contact the Customer Service, it’s so annoying.
It is interesting the extent UEFA goes to in order to promote and protect its sponsors (nothing wrong here, they pay lots of money after all). On the payment page you have the ‘Payment Method’ as a dropdown box. Nothing unusual until now, but the dropdown does not contain the card types like on every other page for buying online I have used before. It only contains ‘MasterCard’ and ‘Other Card Type’. Selecting the latter you will land on second page on which you can select your CC and then come back on the actual payment page. 
MasterCard didn’t want to be near the other cards :).
I wonder why UEFA didn’t just offer MasterCard as a payment method. It’s not like they would have not been able to sell all tickets.
There is a promotion open for MasterCard cardholders (in Europe, Africa, Australasia, North America and Asia only) to win 2 tickets to the final.
From the Terms and Conditions
2. The promotion will open on January 10th 2012 and close 23:59 on April 20th 2012 (inclusive and all times are based on GMT) and there will be one winner.
7. The winner will need to provide a valid receipt as proof of purchase using a MasterCard.
An interesting piece of trivia: The 2009 UEFA’s Champions League surpassed that year’s NFL’s Super Bowl for the first time as the most-watched annual single sport event in the world. The Champions League final between Barcelona and Manchester United last May drew an audience of 109 million. February’s Super Bowl between the Pittsburgh Steelers and the Arizona Cardinals attracted 106 million viewers.
You would expect to find (almost) everything using Google, however for 2010 and 2011 I could not find any numbers, but I think that the record still holds.