WestJet, No Longer All Passengers Equal

I have just read an article about WestJet in Globe and Mail:
“For years, WestJet Airlines Ltd. proudly proclaimed that all of its passengers were equal.

Now, some are just a little more equal than others, as WestJet looks to court business travellers with the kind of perks – including preferential seating for corporate customers – that it used to deliberately shun.

The Calgary-based carrier is introducing “premium economy” seats with more legroom in a bid to lure business passengers, the latest step in its evolution from a regional operation that revelled in its folksy charm to one that is increasingly coming to resemble arch rival Air Canada.”

I have been meaning to write a post (very short, but nevertheless a post) about my experience with WestJet, that fortunately I have had to fly only a few times, and now it seemed a good opportunity. I had a ‘shock’ first time I flew it, no business class what is this? It looked like an East-European country in comparison with a Western country (Air Canada).The image shows the interior of an airplane cabin. Passengers are seated, and the view is from the back of the cabin looking forward. The overhead compartments are closed, and individual screens are visible on the backs of the seats. The lighting is dim, suggesting it might be during a night flight or a time when the cabin lights are turned down.

And to pay to watch a movie, unheard of (at least by me)The image is an advertisement for the movie "The Hangover Part II" on a pay-per-view spotlight. The ad features a scene from the movie with three men standing together, one of whom is wearing a hat and sunglasses. The text on the ad is in both English and French, indicating that the movie is available on select flights on channels 26-29. The WestJet logo is visible at the bottom of the ad.

When I started to fly AC on a more regular basis (economy of course), I would have to go to my seat through the business section, and at some point during the flight the curtain would be drawn and I would wonder what goes behind it. It seemed a wonderful world there and I would dream one day I would be sitting there as well if I worked hard. It was my American Dream. But WestJet where everyone was equal, there was no hope. It did not matter how hard you worked (i.e. how many miles you have flown) you were still the flying the same as everyone else.
And I did get to fly business with AC by ‘working hard’. Despite what others say the American Dream still works.

2 Comments

  1. And the point here is…? It is pretty inevitable that WJ has to make changes to lure business class travelers – is this really a surprise? Let’s just hope they don’t deteriorate to the mess that is AC too quickly.

  2. Just had my first WestJet experience, Avios flight on AA scrubbed but got the last WestJet flight out of LGA on Friday. Lots of legroom and a properly friendly Canadian crew.

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