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Air Canada contest: chance to be in a 2013-14 hockey team photo

ByThe Skeptical Traveler

The contest closes on April 8, 2013  and is open to all Canadian residents having reached the legal age of majority in their province or territory of residence who’s residence is within a 75 km radius of the following cities: Montreal, Toronto, Winnipeg, Edmonton, Calgary and Vancouver.

It seems you just have to fill out a simple form in order to participate.The image shows a form designed to look like a piece of torn notebook paper. The form is titled "Enter your information" in red text. Below the title, there are fields for "First Name," "Last Name," "Email," and "Postal code," each with a placeholder text starting with "x." There are two checkboxes: one for subscribing to the Air Canada newsletter to get the latest promotions, and another for agreeing to the Rules and Regulations. At the bottom, there is a large red button labeled "PARTICIPATE." In the lower right corner of the form, there is a hand-drawn diagram with arrows and circles, resembling a play or strategy plan.I found out about the contest from Facebook (so Facebook seems to be useful for companies – no wonder they want you to like them or be their friend or install their app – and users as well as I would have not known of this contest).

The message for me was for a Vancouver Canucks team photo (based on my address).

The image is an advertisement for a contest sponsored by Air Canada, offering a chance to be in a Vancouver Canucks team photo. The text reads "LIVE THE ULTIMATE PHOTO OP" in large red letters, followed by "Enter for your once-in-a-lifetime chance to be in a Canucks team photo." There is a Vancouver Canucks logo on the left and a team photo of the Canucks on the right. Below, there is a call to action in red text that says, "Rub shoulders with your favourite players. Literally." There is also a section to enter personal information. The background has an ice rink texture, and the Air Canada logo is at the top.

However, I was curios about the other teams, so in the URL http://hockey.aircanada.com/en/canucks?utm_source=aircanadacanucks&utm_medium=facebook&utm_content=en&utm_campaign=hockeyteampost I replaced ‘canucks’ with ‘flames’ and I could display the message for Calgary Flames.

Alt text: A promotional image for Air Canada featuring a contest to join the Calgary Flames' 2013-14 team photo. The image includes the Calgary Flames logo on the left, a team photo on the right, and bold red text in the center that reads "LIVE THE ULTIMATE PHOTO OP." Below the main text, it says, "Enter for your once-in-a-lifetime chance to be in the Flames' 2013-14 team photo." The background has an ice texture, and there is additional text at the bottom encouraging fans to "Rub shoulders with your favourite players. Literally."

Twitter @curbexcitement

 

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