Turkish Airlines, Kobe and Messi
Another successful ad (more than 120 mil. views) from Turkish Airlines, “the carrier that flies to more countries than any other”. I would have thought it was Lufthansa or British Airways or perhaps Air China not Turkish Airlines, but if they say so it has to be true. However, curious as I am had to “check” and according to this post These Airlines Fly to Most Countries yes it is Turkish Airlines with 106 countries, second place Lufthansa (83), third place British Airways and Air France (78). I swear I wanted to say Air France instead of Air China but decided to go against the intuition and use “logic”. Air China is not even in the top 10 list by the number of countries.
Also, I found a very interesting article Kobe and Messi: How Viral Marketing Sausage Is Made about how some videos get viral.
Plaid Social Labs is an online advertising company located in Utah. Its team neither conceptualized the clever Bryant versus Messi campaign, nor did it produce the new ad; but they did help it reach astronomical viral success by identifying high-profile YouTube users, then convincing and paying those users to casually share the ad with their large and dedicated online followings after it was uploaded.
The process is called “seeding.” While an old-hat to online advertising pros, it may come as something of a revelation to the rest of us who often wonder just how some YouTube videos blow up with tens of millions of views, while others languish in the humble thousands.
“Every viral video that is very successful like this needs to have a good seeding program behind it to make it accelerate,” Plaid Social Labs founder Ricky Ray Butler told Mashable. “If this video had gone live without our support, it still would have gone viral. Turkish Airlines’ ad agency had all their ducks in a row to make it go viral, but where we helped is to accelerate that process.”
“It works in a ripple effect,” Butler explained. “We pay the larger influencers to help send traffic to the video. Then a lot of other people see the video through them, and they end up sharing it for free.”
And the other successful ad
The following promotion is only for Canadian residents.
If you use my Orange Key 17148482S1 to open an ING account you will get $50 (nice Christmas gift) and I will get $50 too (sorry about that). I suppose you open the account, and you will have an Orange Key also so your spouse can open an account too and you will get extra $50 and your spouse $50.
I have had an ING account for a few years now and I am not only saying because of the bonus but I really like it as I have not paid any fees whatsoever and I don’t have to be “stressed” to keep a minimum balance, because there is none to worry about otherwise you will be charged the “dreaded” monthly fee. Maybe it’s me but I don’t like paying fees. I don’t like them and that’s it. ING Canada has been bought by Scotiabank, so I don’t know how long this “free ride” will last for but I’ll worry again about the banking fees when it’s over.
Now when you refer friends and family to ING DIRECT, you will be doubly rewarded. Instead of $25, we’re giving $50* to you and $50 to your friend. This festive offer ends December 31st!
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