Study “Fear of Losing Loyalty-Program Status Looms Larger Than Lost Luggage, Missed Flights”

A few findings from a study by Starwood Hotels: If they could only take one item with them while traveling, most respondents would take their benefits in a hotel loyalty rewards program (73%), rather than their spouse/partner (15%) or luggage (11%). Losing their status in a hotel loyalty program (65%) scares respondents more than lost…