Expedia: Unsubscribe, Unsubscribe and Unsubscribe Again

I unsubscribed from Expedia for the first time on July 15, then again July 21 and 29, and yet I continued to receive promotional e-mails. I tried again on August 1, 4, and 11, all to no avail. The e-mails still flooded my inbox. Finally, I wrote to customer service, and the e-mails stopped.

Could this have anything to do with the company’s falling share prices?

It would be easy for them to change the code and make the ‘unsubscribe’ option no longer work. If only 1 out of 1000 people who received the extra e-mails made a purchase it would be worth the change, not to mention someone like me who didn’t immediately contact customer service (I was curious to see how long it would take). I think this is the first time the ‘unsubscribe’ button didn’t work for me, and I’ve managed to opt out of some pretty obscure financial newsletters.

I guess Expedia didn’t want to alienate people too much, though, because the ‘unsubscribe’ action did have to be performed if customer service was contacted especially for this purpose.